Who we hire starts with who we invite to apply. Therefore, we work with the language in our job postings and collaborate with partners who have diversity and inclusion as an integrated part of their recruitment process.

A broad and varied workforce starts with the way we recruit. In Denmark, throughout 2025, we have focused on the language in our job postings to ensure that we attract as broad and varied a pool of candidates as possible. Small adjustments to phrasing can have a major impact on who feels invited to apply.

Language and structure make a difference

In Sweden, we have collaborated with an external recruitment agency with a special focus on Diversity, Equity & Inclusion. The agency works on the basis of a broad and targeted search strategy to reach a field of candidates with diverse backgrounds, experiences and perspectives.

As they describe it themselves: ”In our outreach work and communication, we use a clear and inclusive language to attract qualified candidates and create a fair process.”In practice, this means that all candidates encounter the same transparent and respectful process, and that the assessment is always based on objective and role-relevant criteria.
"We are actively working to reduce bias throughout the entire process, from how we define the role and
the requirements for how we assess candidates.” Malin Nordh, Senior Recruitment Consultant, Founder/Partner, Reperio
The result by the end of 2025 is two new employees in Sweden, recruited through a process where competence and potential have been central from start to finish.